That said, below are some proactive ways to protect customers from scammers (both over the phone and electronically):
- Offer transactional alerts. Many organizations (especially in the financial space) offer alerts through email or text.
- Implement two-factor authentication. Two-factor authentication, a security measure that requires more than a customer’s username and password to gain access to personal information is a critical element in protecting your customers. Be sure to communicate with customers that while this will help protect them from scammers, they still should be mindful of any phishing emails or texts that appear to be from your organization.
- Ensure brand consistency across all customer communications. Branding will minimize the risk of customers falling prey to scammers because they are less likely to click on a link or pick up a phone call if those suspicious communications do not match the brand.
- Utilize the white space on customer communications (print and electronic statements, letters, notices etc.). This provides an opportunity to include instructions on how to handle suspicious activity or a data compromise, as well as contact information.
While these solutions are not 100% foolproof, they may help prevent customers from falling prey to scammers.
Learn how Lanvera can give you the tools to effectively communicate the latest scam signs and instructions by contacting us.