What if we told you that reducing costs isn’t actually a direct result of CUTTING Costs?
Cutting costs implies cut backs, cutting corners, and cutting features that may be important and useful to your organization. That’s the last thing you want to do.
REDUCING COSTS IS ALL ABOUT ROI.
Today we’re sharing the top 4 ways to increase the ROI of your document processing operations, thus reducing your overall costs and increasing the value of your business processes.
1. SAVE TIME:
We’re sure you’ve heard the expression “time is money,” and guess what? It’s true. You need a document processing partner that takes on the lion-share of operational tasks and thus, saves your business money as well.
-Fast Change Management- Making changes to your customer documents is a painful process. Compliance and regulatory requirements can change fast, so you need to be able to make document changes fast as well. When choosing a document outsourcing partner, or evaluating your in-house operation, fast change management should be one of the top factors influencing your decision.
-Reduce Customer Service Calls- Calls regarding difficult to understand statements and bills can be factor eating up a major portion of your customer service representative’s time. Make sure your operational system has capabilities that accommodate optimized document design for easy readability, and result in less customer calls for help.
2. ADD VALUE:
Transpromo marketing in your customer communications is something most businesses today implement, but is it dynamic and personalized? If you’re currently offering only static, un-personalized marketing messages, you’re missing the opportunity to speak directly to your customers on a one-to-one basis. There are two types of transpromo marketing that add value to your documents, and simultaneously put money back in your pockets:
Affiliate marketing- Affiliate marketing is the practice of forming partnerships with outside businesses to provide ad space right inside your transactional documents. This is an appealing opportunity to businesses because these documents tend to have much higher open, view and read rates than most mail, increasing the likelihood of ads getting some face-time.
Cross Selling and Up Selling- Cross-selling your own services is a huge opportunity to generate new revenue directly within your customer documents.
3. DELIVER ELECTRONICALLY:
Most businesses today have an electronic delivery platform, but to really save money, customers need to be using it, and not receiving print communications at all. To find out the top ways to increase electronic adoption rates, download our eBook to learn about our step-by-step electronic onboarding plan, and start increasing your e-Adoption rates today.
4. PARTNER UP:
Outsourcing document production is the complete solution and best way to increase your ROI. Here’s how:
Eliminate physical document processing costs – Through document outsourcing you can completely eliminate the need to have dedicated print and mail resources.
Better marketing capabilities- Offset production costs and create additional revenue streams through new, dynamic marketing opportunities.
Increase electronic onboarding- Reduce paper, print and postage costs by providing solutions that help increase electronic adoption rates.
Postage Discounts- Take advantage of any postage and presort discounts that an outsourced partner may provide
A great document outsourcing partner’s sole focus is creating custom solutions that drive customer development, save time and effort, and increase the value of their documents. The best solution may not be the cheapest on paper, but real cost savings happen over time and are achieved by adding value, not cutting corners.
Contact us today to find out more about Lanvera’s custom solutions and how we can help you increase the value in your customer documents.