Address Management White Paper
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RETURN MAIL IS BAD FOR BUSINESS Organizations that mail documents in mass volumes typically do not realize the impact of a bad address. According to the U.S. Census Bureau, 11.5% of all U.S. residents move every 12 months. This fact alone creates tremendous headaches for companies that are required to send customer-facing mail pieces. Digital solutions such as ePresentment only compound the problem as customers with electronic access to documents typically do not see the need to update their addresses as frequently. Of an estimated 155 billion processed mailpieces annually, over 6.6 billion are identified as undeliverable as addressed (UAA) by the USPS. One bad address means wasted time and money, as well as a damaged reputation. Aside from postage and material costs, return mail also results in increased labor costs, reduced cash flow, delayed payments, impaired customer relationships, noncompliance, and other unseen problems that cut into operational efficiencies and margins. There are several strategies that can be implemented to reduce the adverse effects of return mail, which will be discussed. |