“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
– Seth Godin
Your brand is an important aspect of your company's identity as a whole. It is an image of your company's vision, mission and values. Repeatedly displaying a unified and cohesive image is the best way to communicate your message to your customers and build their trust, which will positively impact your bottom line.
Your business-critical and transactional communications are the perfect vehicle to visually boost your brand's identity. Here are three ways your document vendor can help you build brand loyalty:
- COMPLEX & DYNAMIC BRAND MANAGEMENT
A vendor with experience in complex and dynamic brand management will work with you to create brand standards and design documents that integrate your brand across all entities. Centralizing the data management of your business-critical communications is crucial to streamlining the process for companies that operate a parent/child structure and manage multiple brands under a single umbrella.
In today’s world, personalization is no longer an option- it is an expectation. According to Forrester, 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience.
Personalized communications create a better user experience and are the difference between disruptive marketing content and useful material. By personalizing your business-critical and transactional communications marketing, customers will see you as a trusted source for valuable and relevant information, thus enhancing your brand identity. An excellent document services vendor will have complex marketing capabilities that allow you to target and segment your customers with automated business rules for more impactful marketing.
- STANDARDIZED FORMATTING
Standardized formatting for all same-type documents will ensure that your customers recognize your brand instantly, as well as know where to find their information easily. Consistently formatted documents contribute to a more user-friendly experience and, as an added bonus, will reduce customer service calls.