• Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In
Lanvera
  • Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In

CUSTOMER DOCUMENTS: THE MOST CRITICAL COMPONENT OF YOUR BUSINESS

9/29/2015

0 Comments

 
Picture
To an outsider, the transactional documents your business sends out daily probably seem like one of the most boring elements of your business.

THIS IS A COMMON MISCONCEPTION.

In reality, customer documents are one of the most critical components of your business. As face-to-face interaction declines, documents are quickly becoming the primary line of communication between your business and your customers, and if done properly, they have the ability to influence customer behavior, drive sales efforts, and increase brand loyalty.

It may sound silly to think that a document would be able to accomplish all these things, but it’s true… but only if you’re doing them right. Here’s how:

1.    INFLUENCE CUSTOMER BEHAVIOR:
New Service Adoption- By including marketing messages that are targeted based on habit and need, your documents can easily provide a platform for you to encourage customers to adopt new services.

Accelerated Payments- Offering documents that are designed for easy readability and delivered fast and efficiently will make customers more apt to make their payments on time, if not ahead of schedule

2.    DRIVE SALES EFFORTS:
Cross Sell and Up Sell- In-document marketing can grow your business through the use of transactional information to cross sell to customers who need your additional services
Affiliate Marketing- Increase revenues by selling affiliate ad space to businesses who offer services similar to or compatible with your customer's needs

3.    INCREASE BRAND LOYALTY:
Optimized Documents- Customers like documents that are consistently formatted for ease and readability. Utilizing templates and design software will increase brand loyalty by ensuring you always provide your customers with the most user-friendly documents possible

So stop viewing your customer documents as merely the medium for delivering transactional information. They can do so much more than that! Contact us today to find out how Lanvera can help your business start getting more out of your business critical documents.

0 Comments

HOW TO LEVERAGE COLOR IN YOUR CUSTOMER DOCUMENTS

9/14/2015

0 Comments

 
Picture












Previously, we  focused on the importance of color in your documents, the necessity for optimized document design, the benefits of personalized marketing and how to combine these three areas to improve the ROI of your print documents.

Today we’re sharing two specific ways you can leverage color in your customer documents to increase the impact of your documents and improve your customer’s experiences.

LOGO COLORS
Studies indicate that leveraging the colors in your brand’s logo and imagery can positively influence brand recognition and perception by up to 80%! Through incorporating color into even just the logo on your customer documents, you will help your customers to associate more positive branding with your company.

Take the time to study what the colors of your logo represent (you can use this article), and the feelings evoked by them, and think about how you can leverage that in your customer documents. Your branding will improve, and you corporate image will soar.

COLOR MARKETING
Did you know that adding color to marketing messages can increase engagement rates up to 42%? And not only that, the addition of color can actually help to improve your customers’ memory?

Incorporating full color into your transpromo marketing is a great way to not only grab, but hold the attention span of your customers. Research has shown that consumers make subconscious choices about people and products within 90 seconds of contact or interaction, and between 62 and 90% of that initial assessment is based on color alone.

Your print documents are not something that are likely to go away simply because more and more often customers are converting to electronic presentment. Color has long been perceived as too costly an investment, with little return, but if partnered with the right vendor, it doesn’t have to be… and the impact and results you’ll achieve will be so worth it.


0 Comments

3 TIPS TO GETTING STARTED WITH PERSONALIZED DOCUMENT MARKETING

9/8/2015

0 Comments

 
Picture
The customer experience is changing dramatically and rapidly. Everything is digital. And with more digital capabilities, comes less face-to-face interaction. Your customers are now able to do anything from transferring money, to depositing checks, and even opening new accounts remotely via mobile apps and home banking systems. Things that used to require an in person visit, now simply do not.

As face-to-face interaction drops, and digital experiences rise, your member’s documents are becoming more important than ever to help your business maintain a personal connection with customers, drive brand awareness and market your products and services.

Unfortunately,  generalized statement stuffers are no longer effective. 

The good news?

In-document marketing has the potential to offset print and production costs, and provide added value to your customers by containing targeted and personalized material, which will increase the quality of marketing content, and create a better member experience as a whole.

And the best part?

The cost is essentially free... Because documents are already being delivered, there are no added delivery charges to include marketing content.

By implementing personalized marketing in your documents you can maximize them as not only a way to deliver transactional information, but a marketing vehicle and an opportunity to deliver content personalized to individual’s specific needs.

So how do you do it?

Here are 3 tips to help you get started with incorporating personalization in your document marketing:

1. USE DOCUMENT TEMPLATES

Document templates are essential. Templates give you the ability to easily optimize documents for production by automatically reducing extra white space, including headers and summary tables, and improving the consistency of your branding through designated branding windows.

Though templates, you can also globally allocate specific areas for marketing messages across all your documents… making implementing personalization in your customer documents significantly easier. Which brings us to our next tip…

2. MASTER BUSINESS RULES

A business rule is programmed logic that replaces manual steps. They are the lifeblood of personalized marketing and are what allows you to automatically include specific messages for only certain individuals, without manually choosing who gets which message. You can create business rules to segment your members based on specific criteria, and then dynamically insert the personalized content into the designated marketing spaces in your templates.

3. ADOPT A SELF-SERVICE MARKETING MANAGEMENT PORTAL 

A secure marketing management portal is what will allow you to create business rules to segment customers and dynamically incorporate the personalized content into documents. It is key to implementing personalized marketing. By utilizing a self-service system that provides 24X7 online access, marketing teams can easily and quickly make changes to documents, manage marketing messages and execute campaigns.

0 Comments

      Subscribe:

    Subscribe to Newsletter

    Categories

    All
    Customer Communication
    Data Security
    Document Design
    Document Outsourcing
    EPresentment
    Financial Technology
    Marketing
    Response Compelling
    Revenue Cycle
    Statement Outsourcing
    Statement Processing

    RSS Feed

    Archives

    April 2020
    March 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    June 2015

Picture
Lanvera, LTD
112 Wrangler Drive, Suite 150
Coppell, TX 75019

​972.488.6400
Services
Digital Communications
Print & Mail
Marketing
Document Composition 

About
Why Lanvera
Careers
More
Contact Us
Privacy Statement
© 2020 Lanvera, LTD, All Rights Reserved
  • Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In