Dynamic brand management can be challenging, specifically as it relates to customer communications and documents. Uniformity across all documents cultivates your brand identity and how your overarching brand is perceived by current and future customers.
However, most parent-child organizations are faced with the need to individualize each brand while maintaining a consistent global message. Take a look at your various branded statements and documents. Are you struggling with creating an overarching brand identity while simultaneously crafting individually branded messaging? Creating unique brand identities that are still consistently connected with a parent brand is not an easy undertaking, especially with a brand that prints and delivers high volumes of documents and needs each document to convey that similarity, yet uniqueness.
Below are our top 3 strategies that can help your business manage individual brand identities and create customer documents that keep your overarching brand image consistent.
1. Use Standardized Templates
Ensure brand consistency and increase document efficiency by utilizing templates that are customizable through the ability to change graphics and specific information. Templates significantly reduce the time it takes to develop and optimize individual statements and invoices while simplifying the process of creating new documents.
Automated business rules enhance this process by replacing the manual steps involved in the changing of individual brand logos within templates, offering huge benefits for parent companies that manage multiple brands. Simply set rules and requirements for changes, and automated software will render the correct logo and contact information while maintaining the overarching brand’s information.
2. Implement a User-Friendly Change Management Process
A platform that allows for quick and easy change management is beneficial to any company, particularly ones that manage multiple brands. Whether processing a statement, notice, invoice or letter, self-service change management that provides the ability to change specific elements within a document is critical.
3. Streamline Operations
To achieve the lowest production and delivery costs and create a highly reliable production environment, total automation is essential. Automated processes eliminate human touch points and dramatically reduce chances of error.
An intelligent processing operation allows for consolidation of files into one large database that are then parsed, segmented and produced in one print process. This system is perfect for parent-child organizations because it significantly lowers costs, reduces production time and eliminates the need for individual print facilities for each brand.
These 3 strategies will help your business differentiate statements across multiple brands and better optimize operations while keeping your brand consistent with your overarching identity. If you’re not sure how to bring these techniques to life, we’re more than happy to help! Contact us today to learn more about how Lanvera’s capabilities can help you better manage separate brand identities.