• Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In
Lanvera
  • Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In

HARNESS THE POWER OF DYNAMIC MESSAGING IN AN AUTOMATED WORLD

3/24/2016

0 Comments

 
Picture
Human touchpoints are being eliminated with continual process automation, giving customers direct online and mobile control over their financial accounts. Tasks that once required a customer to walk into a bank or credit union are now carried out through the touch of a finger on a screen or keyboard. In turn, automation is altering consumer expectations, and marketers are realizing that static content is on its way to extinction.

Hotwire PR’s seventh annual “Communications Trends Report” highlights the fact that consumers expect timely, relevant and personalized content in real-time (think Snapchat, Periscope and Meerkat). This trend shows that customers now expect to feel as though they are receiving exclusive content while being a part of instant communication. This means they will be more responsive to personalized dynamic communications on all branded print and digital documents as well. As a financial institution, now is the perfect opportunity to provide real-time messaging to your customers for retention, cross-selling, upselling, and/or utilizing affiliate advertising.

Dynamic Messaging allows you to present strategic messaging to all customers or a specific target group and use consumer-facing marketing space by targeting account holders with products and services that best fit their needs.  There are many ways to incorporate dynamic communications on specific customer criteria, including account balance, zip code, gender, or marital status, to name a few. You don’t have to reinvent the wheel in compiling data because you already have it. Why not use it to increase your bottom line?
​
Here are some tips on harnessing the power of dynamic messaging on customer-facing digital and print communications:

1. Target to individuals, not groups. Not all customers are created equal, so personalization is key! In a recent survey, only 21% of individuals reported that marketing messages they receive are “usually relevant.” This low percentage provides you with an opportunity to stand apart from all of the usual communications your customer receives on a daily basis by presenting them with messaging that is targeted specifically to their needs. 

2. ABC- Always Be Changing. If you’re in sales, I know your first thought at seeing that acronym was, “Always Be Closing.” I think these two sayings go hand-in-hand. A colleague of mine once told me, “A static website shows your audience that your organization is static.” The same principle applies to all other customer communications. If your customers don’t see you moving forward with the times, they will be less likely to respond to your brand’s communications. A good practice is to re-evaluate messaging on a quarterly basis to ensure customers stay engaged.
 
3. Timing is everything. This ties both of the above points together. Say a customer has JUST opened up a savings account with your institution. Would it be wise to send them a document the following month containing an ad with the messaging, “Open a savings account with us?” No. Instead, maybe it’s time to start sending them ads about an auto or home loan. 
 
The opportunities to speak to your customers on a personalized level without any human touch points involved are endless.  As customer communications continue to shift, the importance of dynamic communications will continue to increase. To learn more about dynamic messaging, click here.
0 Comments



Leave a Reply.

      Subscribe:

    Subscribe to Newsletter

    Categories

    All
    Customer Communication
    Data Security
    Document Design
    Document Outsourcing
    EPresentment
    Financial Technology
    Marketing
    Response Compelling
    Revenue Cycle
    Statement Outsourcing
    Statement Processing

    RSS Feed

    Archives

    April 2020
    March 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    June 2015

Picture
Lanvera, LTD
112 Wrangler Drive, Suite 150
Coppell, TX 75019

​972.488.6400
Services
Digital Communications
Print & Mail
Marketing
Document Composition 

About
Why Lanvera
Careers
More
Contact Us
Privacy Statement
© 2020 Lanvera, LTD, All Rights Reserved
  • Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In