Previously, we focused on the importance of color in your documents, the necessity for optimized document design, the benefits of personalized marketing and how to combine these three areas to improve the ROI of your print documents.
Today we’re sharing two specific ways you can leverage color in your customer documents to increase the impact of your documents and improve your customer’s experiences.
LOGO COLORS
Studies indicate that leveraging the colors in your brand’s logo and imagery can positively influence brand recognition and perception by up to 80%! Through incorporating color into even just the logo on your customer documents, you will help your customers to associate more positive branding with your company.
Take the time to study what the colors of your logo represent (you can use this article), and the feelings evoked by them, and think about how you can leverage that in your customer documents. Your branding will improve, and you corporate image will soar.
COLOR MARKETING
Did you know that adding color to marketing messages can increase engagement rates up to 42%? And not only that, the addition of color can actually help to improve your customers’ memory?
Incorporating full color into your transpromo marketing is a great way to not only grab, but hold the attention span of your customers. Research has shown that consumers make subconscious choices about people and products within 90 seconds of contact or interaction, and between 62 and 90% of that initial assessment is based on color alone.
Your print documents are not something that are likely to go away simply because more and more often customers are converting to electronic presentment. Color has long been perceived as too costly an investment, with little return, but if partnered with the right vendor, it doesn’t have to be… and the impact and results you’ll achieve will be so worth it.
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