• Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In
Lanvera
  • Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In

HOW TO REPRESENT YOUR BRAND THROUGH CUSTOMER COMMUNICAITONS

11/14/2018

0 Comments

 
Picture
Brand consistency is an important factor in the design of your customer communications as well as your company’s identity as a whole. Your brand is who you are: your vision, your mission and your values. Repeatedly displaying a unified and cohesive image is the best way to prove these things to your customers, and build their trust.

Conveying your brand identity in your customer documents is critical. Here are 4 ways document outsourcing can help your brand solidify brand identity:

1. COMPLEX & DYNAMIC BRAND MANAGEMENT

Companies that operate a parent/child structure and manage multiple brands under a singular umbrella may have trouble conveying a unified brand, while still recognizing the individual images of the smaller organizations. Document outsourcing is a great way to streamline processing for these complex business relationships by centralizing data management to provide consistent formatting and branding across all member communications.

2. PERSONALIZATION

People like to feel recognized and known, and personalizing their documents is a great way to let customers know that your business recognizes people, not numbers. Personalization in documents creates a better user experience and is the difference between disruptive marketing content, and useful material.  By personalizing your in-document marketing, customers can begin to see your business as someone who helps them by providing valuable information, thus enhancing your brand identity. A good document outsourcing partner will have complex marketing capabilities that allow you to target and segment your customers with automated business rules for more impactful marketing.

3. STANDARDIZED FORMATTING

Keeping a standard format for all same-type documents will ensure that your customers know where to find their information. Consistently formatted documents contribute to a more user-friendly experience and, as an added bonus, will reduce customer service calls. Document outsourcing partners provide design tools and formatting templates so that all your customer communications meet your branding standards.

While the standardized look and feel is important, it’s equally as important to have the ability to easily change documents if needed. Regulations and requirements change rapidly, therefore document reformatting and changes need to have the ability to be easily changed], in bulk or based on specific criteria. An outsourcing partner will provide the software and technology that accommodate fast and easy change management to all your customer documents.

Contact us today to find out all about Lanvera’s marketing capabilities and how we can help your business increase the impact of your branding.

0 Comments



Leave a Reply.

      Subscribe:

    Subscribe to Newsletter

    Categories

    All
    Customer Communication
    Data Security
    Document Design
    Document Outsourcing
    EPresentment
    Financial Technology
    Marketing
    Response Compelling
    Revenue Cycle
    Statement Outsourcing
    Statement Processing

    RSS Feed

    Archives

    April 2020
    March 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    June 2015

Picture
Lanvera, LTD
112 Wrangler Drive, Suite 150
Coppell, TX 75019

​972.488.6400
Services
Digital Communications
Print & Mail
Marketing
Document Composition 

About
Why Lanvera
Careers
More
Contact Us
Privacy Statement
© 2020 Lanvera, LTD, All Rights Reserved
  • Home
  • About
    • Contact Us
    • Why Lanvera
    • Transition to Lanvera
    • Careers
  • Solutions
    • Credit Unions
    • Banks
    • Loan Servicing
    • Healthcare
    • Insurance
    • Utility Management
  • Services
    • Document Composition
    • ePresentment
    • Print & Mail
    • Marketing
    • Address Management
    • Tax Processing
  • Blog
  • Log In