Technology like modern inkjet printers and intelligent inserters help print/mail vendors produce and distribute printed documents accurately and efficiently, but most print service providers aren't looking at the broader view of solving their clients’ business challenges. Their focus is limited to the production of printed and electronic documents.
A Different Approach
Lanvera is a technology company. We use print and mail as one part of a complete solution for our clients, and we have invested in hardware and software to handle the task. But our approach differs from our competitors. Our initial discussions with new clients may not even mention printing and mailing. We’re more interested in what your financial services, insurance, healthcare, or other organization wants to accomplish. We will address the physical document production component, but only as it affects your customer experience strategy.
Let’s take monthly financial statements as an example. All financial institutions generate statements for their customers and members. These communications are important customer touch points. They are produced consistently, welcomed by the customers, and are opened and read by over 90% of the recipients.
When working with Lanvera, you can expect us to strategize with you about these transactional documents.
- Is statement messaging consistent with other interactions customers have with your company?
- Is the content relevant and personal to each customer’s account status or financial portfolio?
- What problems can you solve by communicating more effectively via the monthly statements?
- How can you take better advantage of this regular appointment with your customers?
- What other products or services would you like to sell to your existing customers?
- What actions do customers take after receiving their statements? How does this differ from the actions you want them to take?
Questions like these aren’t centered on the mechanics of sending statements to your customers. You’ll notice they didn’t cover traditional topics like page counts, cost savings, or lowering postage costs. Those are important points to cover and we always do that, but at Lanvera we think solving your business problems and helping you achieve your mission statement goals are priority issues. Concentrating on what you print is more important than how we print it.
A Big Picture Focus
Because we’re a technology company that also prints and mails, we avoid difficulties typically faced by competitors that view themselves solely as print and mail vendors. Print/mail service providers are involved at the end of a complex process of transactional interactions and data interpretation. A big challenge is fitting the data their clients provide them into an efficient document production workflow. Because Lanvera is working with our clients far “upstream”, we are well acquainted with the data used to generate the printed or electronic documents. The process flows easily, allowing us to offer the benefits of our well-established white paper workflow to all our clients. Even companies with smaller volumes that may not qualify for discounts with a typical print/mail service provider can take advantage of our highly efficient processes.
The Lanvera approach is unique. We’ve built a state-of-the-art document processing facility but we’re not interested in being just another print/mail service provider. Instead, we look at our clients’ overall objectives and then offer them technology solutions that impact the customer experience at many critical points in the customer journey.