Like presidential candidates, statements are often viewed as a necessary evil. As a result, many financial institutions dump data straight from their cores onto paper without much regard for the layout, and then mail them to the intended recipients. Yes, by doing this, you have checked the compliance box. But consider this: You may be throwing away valuable engagement opportunities, spending extended time with members who don’t understand their statements and in turn, BURNING TIME AND MONEY.
According to a recent creditcards.com survey, 62% of respondents say they review their monthly statements via mail, online or both. I think this warrants a large flashing neon sign saying “OPPORTUNITY” with an arrow pointing to print mail and electronic design and delivery of statements.
Before we get into what can be done to MAKE MEMBER STATEMENTS GREAT AGAIN, let’s talk about what’s holding them back from greatness. You may need to re-evaluate your statement design and delivery if your statements are:
1. Stagnant with no clear calls to action
2. Only black and white
3. Filled with unnecessary white space
4. Not giving members the option to receive digital delivery
5. Occupied with pre-printed inserts
6. Lacking personalized messaging
Now that we’ve established the signs of needing a statement face lift, let’s address some of the remedies... Click here to read the rest of Lanvera's article on CUInsight