Michael Phelps is nothing short of a household name. As the most decorated Olympian ever (he raked in eight gold medals in his first games alone), he has yet again surpassed the public’s expectations by qualifying for his 5th round of Olympic Games hosted in Rio, Brazil over the next two weeks. Although Phelps is not a corporation, he is certainly a brand. His tenacity, hard work and perseverance yield many lessons the business world can glean from. That said, here are three ways Michael Phelps can teach you to strengthen your brand through business-critical communications:
Side Note: Speaking of #PhelpsFace memes, here is one that was recently posted by the CUNA Advocacy Group on Twitter:
1 Comment
8/16/2016 09:49:18 am
As an avid Olympic watcher, I LOVE this post! You are spot-on with your ideas. In addition to the three branding principles we can learn from Phelps, I would suggest a fourth: get some coaching. As successful as Phelps is, he has a great coach in place with Bob Bowman. More than likely, you need an outsider's perspective when it comes to your brand. Brand coaching will lead to brand success.
Reply
Leave a Reply. |
Categories
All
Archives
April 2020
|