We all know marketing communications are going digital. In the rush to embrace new technology, marketers have ignored other, more traditional means of reaching audiences. Transactional documents are one of those channels marketers often overlook. These are important touch points and not leveraging their potential is a missed opportunity.
Thankfully, that’s changing. In recent years transactional documents have revived as effective marketing tools. Driven by new data analysis technology, marketers are leveraging communications via transactional documents to create meaningful customer interactions. Often referred to as transpromo – a combination of transaction and promotional content – documents such as financial statements, invoices, health or insurance statements, and others, are excellent vehicles to upsell, cross sell, and engage.
First, a few basics.
The Benefits of Transpromo
During a time of email backlash, and messages on other platforms that often miss more than hit, transactional documents offer several advantages that make them standout marketing tools. Let’s look at some of them.
A key to triggering the benefits of transactional documents is the ability to mine and manipulate data. Today’s document outsource providers offer data assistance in addition to printing. Ask our experts how you can leverage the power of transactional documents by adding data-driven messaging to material you’re already sending to your customers.