According to the Direct Marketing Association, mail can offer a strong return on marketing investment, with returns similar to those of social media (15-17%). With those percentages as a benchmark, it’s safe to say the marketing and communications opportunities within print transactional documents are endless and can yield a high ROI if executed properly. However, we have seen many organizations throw away unnecessary time and money through the utilization of an outdated method: pre-printed stock “statement stuffers.” These stuffers typically range from letters and notices to coupons and other offerings, which are all great things to provide to your customers, right? So why exactly does inserting pre-printed stock into business-critical documents work against you?
Pre-printed stock statement stuffers are:
The key in maximizing your transactional document marketing ROI is to capitalize on every customer touch point through dynamic communications, allowing you to educate, sell and retain customers. On printed documents the best vehicle for this plan of action is inline inserts.
The future of document marketing: Inline Inserts
Inline inserts are statement stuffers which are printed in-line, in full color with the rest of your documents. While this may not seem groundbreaking, it can save you a tremendous amount of time and money.
Inline Inserts are:
And they provide these additional benefits:
Inline inserts are the future of document marketing, and the remedy to all of your current issues with statement stuffers. If you want to stay ahead of the curve and improve your marketing with inline inserts, contact us today at firstname.lastname@example.org.