We live in a fast-paced world where customer communication expectations are higher than ever. The anticipation of a more personal interaction and simplified user experience has challenged banks to think of new ways to increase customer retention and encourage growth. This leaves many banks with the strategic question of adding value to daily customer interaction and experiences without negatively impacting the bottom line.
ADD A PERSONAL TOUCH
People like to feel recognized and known. Personalizing customer communications is an effective way to let customers know that they are individuals with specific needs rather than “just a number.” Furthermore, it creates a better user experience and is the difference between disruptive content and useful material...
To view the rest of our article on adding value to the customer experience without increasing costs, visit CBInsight.com.