As postage and paper costs rise, the ROI of printed customer communications for many organizations is dropping significantly. The optimization and consolidation of your customer documents is key to improving the ROI of your print documents.
Optimizing your print documents doesn’t have to be difficult or expensive, but there’s one thing you absolutely need to make it a reality.
Creating documents from scratch is a waste of time. Standardized document templates can help your business to increase brand consistency, save time on document creation, and easily incorporate personalized marketing messages into designated areas of the documents…
Today we’re sharing everything you need to know about utilizing document templates to optimize your documents for production, readability and marketing implementation.
HOW TO USE TEMPLATES TO OPTIMIZE DOCUMENTS FOR: PRODUCTION
The impact of poorly designed documents on your print operations is huge. Increased postage on heavy envelopes or documents that take up many pages, excessive paper consumption, and redundant postage costs accumulating by sending numerous documents to a single household, frequently arise as a result.
To combat this postage increase, you can create standardized workflow templates that allow you to utilize duplex printing to decrease page counts, use re-pagination to increase lines per page and control line spacing, eliminate wasted white space and practice “house holding,” which is the consolidation of numerous documents sending to the same house into a single envelope. All of these practices will lower production and postage costs and increase the efficiency of your operations.
HOW TO USE TEMPLATES TO OPTIMIZE DOCUMENTS FOR: READABILITY
Unfortunately, your print operations aren’t the only area suffering as a result of poor document design; there can be a lot of unexpected collateral damage that happens as well. From unnecessary customer service calls and low electronic adoption rates, to customer frustration and poor corporate image, the repercussions can trickle down to almost every element of your business.
You can use templates to provide documents with a consistent user-friendly design. By formatting your documents with tables, shading, summaries and bolded headers, you make documents easier to read and understand, increase customer satisfaction, and improve the overall impact of your documents.
HOW TO USE TEMPLATES TO OPTIMIZE DOCUMENTS FOR: MARKETING IMPLEMENTATION
Templates can also help to expedite the automated marketing process. First, start with a global document template. This template will be the standard format guide for all documents of a particular type. Next, insert branding and business information into certain areas on the template, and finally, through business rules and workflows, segment your customers based on specific criteria to insert personalized content into the remaining areas.
Templates make the entire document lifecycles easier and faster, and will significantly improve the ROI on your document processing operations.