Marketing

Communicate with your customers on a more personal level by partnering with Lanvera for all of your business-critical document outsourcing needs.

Maximize every customer touchpoint through dynamic communications on all transactional documents, allowing you to educate, sell and retain customers. By developing relevant and personalized messaging, Lanvera will give you the tools and solutions necessary to stay top-of-mind and edge out your competition.

When it comes to best practices in marketing, both targeted delivery and personalized content offer tremendous advantages. At Lanvera, we use customer data for market segmenting in order to create targeted and personalized dynamic messaging on transactional documents. As a result, you will improve your organization's eAdoption, increase customer buy-in through cross-selling and upselling, decrease call center volume, and discover new sources of revenue.

Using targeted and personalized marketing in statements, invoices and other customer-critical documents is a powerful, low-cost marketing opportunity. Here’s why:

• Invoices and statements have a 100 percent viewing rate 
• Since these items are already being delivered, there are no added delivery charges
• They offer multiple ways to deliver your promotion
• They offer opportunities for coordinated campaigns across print and electronic delivery channels

​The Negative Impact Pre-printed Stocks Have on
​Your Business:

• Pre-printed stocks have to be ordered in advance
• Mortgage and other rates change constantly, but your pre-printed stock can't be changed after they have been printed
• Lower read rates because customers aren't seeing dynamic messaging that is relevant to them

The Positive Impact Inline Inserts and Digital Onserts Have on Your Business:

• Digital onserts are clickable, providing instant access to landing page promotions and a faster way to drive intended customer behavior.
• Both inline inserts and digital onserts provide the ability to make changes all the way up to a production run
• Inline inserts and digital onserts are more cost-effective 

​Want to learn more about why Lanvera is your only choice for document processing? Click here

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Resources

​Discover Lanvera's Print & Mail capabilities

Review Electronic Presentment features

Create custom Document Designs

Connect with your customers through color

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Want to learn more?  Contact Us