The Pitfalls of Pricing Comparisons
Companies attempting to compare pricing from competing outsource document service companies have a difficult task. Each vendor may offer a different menu of services and price schedule. Invoice line item evaluation can be time consuming and confusing. Outsource companies bundle services differently. Some companies quote a single price for printing and inserting a document. Other […]
Harness the Power of Dynamic Marketing in an Automated World
Marketing without targeting is not a winning strategy. Most of us are bombarded with hundreds of messages a day that aren’t relevant or valuable, so we delete, toss, and tune out. Marketing wins are based on data analytics. Data allows you to hit the right note with your intended audiences. Remember generic bill stuffers for […]
How to Win Loyalty with Millennials and Gen Z
Financial institutions (FI’s) may find it challenging to attract and retain millennial customers. This group views their relationships with FI’s much differently than earlier generations. The methods FI’s have traditionally relied upon may not be effective with this demographic age group, now the largest segment of the population, bypassing the baby boomers. Financial institutions that […]
Digital-First Customer Experience is the Future
In an effort to meet the demands of digital-first customers, reduce expenses and improve efficiencies, Bank of America has recently opened three completely automated branches in Colorado and Minnesota. These branches include ATMs, as well as video conferences with employees from other branches, according to Bank of America Spokeswoman, Anne Pace. “We are literally automating every single […]
